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Success Story: ‘’Seek for the Better, Continue to Work Harder’’

Maricel Rivera 13k worth of sarisari store supplies.jpg

From a simple halo-halo stand to a booming sari-sari store. This is the story of a simple but determined mother from San Miguel, Bulacan. Maricel Rivera is a 40-year-old mother of three with a keen eye for business. In 2009, Maricel started to try her luck in business by setting up a meager halo-halo stand in front of their house in Barangay Salangan, San Miguel.

The money she earned from selling halo-halo became her starting capital in putting up her sari-sari store. Her family was just getting by with their business but then the pandemic came. Maricel’s store was not spared from the ill effects of the contagion. She was one of the micro-entrepreneurs in Bulacan to have been heavily affected. Her supplies were depleted and some stocks were used for personal consumption to sustain her family’s needs. The family eventually struggled to find a way to recover.

Seeking a better opportunity has always been Maricel's goal. She didn’t let the pandemic dampen her spirits, rather, she worked even harder and was more determined to continue her business. During the pandemic, she found another opportunity through her social media account. She found a supplier where she can resell products that she does not have. No capital was needed, just time and effort to find possible customers. Selling online helped her to slowly recover from the challenges she faced and was then able to add to her sari-sari store products like native delicacies, snacks, and home-cooked meals. She delivers them all to her customers within the locale. It is only a matter of time before her efforts to work harder and provide for her family even during the pandemic were noticed by the officials of Barangay Salangan.

Then, good news came to Maricel as she was endorsed by Barangay Salangan to be one of the beneficiaries of the DTI Livelihood Seeding Program - Negosyo Serbisyo sa Barangay (LSP-NSB). LSP-NSB is a program of DTI that allows a wider reach of business development assistance by bringing government services closer to the people through partnerships between relevant local government units and DTI officials. Maricel received a Sari-Sari Store business package worth P13,000.00 on May 13, 2022.

Through the business package she received, she was able to help her resellers by selling the items she received from DTI at a very reasonable price.  Her sales increased by 20% and her capital increased from P10,000.00 to P23,000.00. From the income she gained, she expanded her business even more by adding a burger stand which she operates every afternoon. Maricel said that she will be forever grateful to DTI and Negosyo Center San Miguel for the opportunity and the help that was extended to her.

Maricel is living proof that one can be successful if one seeks the better and continue to work harder.


By: Jennifer D. Apolinar / DTI Bulacan

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