Ranee Lee Boone along with her sculptor husband, Jendo Lara, established Ryle’s Enterprise to focus on creating mud craft art when people started getting interested to buy their products. The sculptures displayed in their carinderia in Isulan, Sultan Kudarat was initially not for sale. The incessant inquiries about prices and their desire to pass creative learning to the younger generations motivated them to take on the challenge of starting a business.
From a starting capital of P1,000.00 and two workers, the couple grew their business and hired four more employees to cater to the increasing demand for their products, even during the pandemic. They sought the assistance of the Department of Trade and Industry and enrolled in Kapatid Mentor ME (KMME) Program where they were taught how to increase sales, improve product quality, and provide prompt and efficient service to customers.
The couple, despite the challenges, has been advocates of the principle of living one day at a time, being open to challenges and criticisms, and being proactive in their business. They stand pat on their mission to make a difference through art promotion and education and the business's vision of developing tomorrow's innovative masters and masterpieces of art. The couple is confident that their enterprise helps the community through art promotion and environmental awareness.
By: DTI Sultan Kudarat