Skip to main content

Success Story: "LEAPING BEYOND TRENDS: JAMPY'S ONLINE JOURNEY"

In frame (left to right) Mr. Rogelio, Algao YEP Coordinator, Ms. Ida Florimay M. Solano, TIDS, Ms. Jampy B. Sevilla, YEP Graduate and Engr. Francis D. Pacio, OIC Provincial Director, DTI-Abra

In frame (left to right) Mr. Rogelio, Algao YEP Coordinator, Ms. Ida Florimay M. Solano, TIDS, Ms. Jampy B. Sevilla, YEP Graduate and Engr. Francis D. Pacio, OIC Provincial Director, DTI-Abra

 

This is a story of a student entrepreneur from the landlocked province of Abra.

“Time management is the key to doing all the items on my bucket list”, said Ms. Jampy Sevilla, a Youth Entrepreneurship Program (YEP) graduate of DTI Abra. Jampy’s road to the business world was carved during the height of the COVID-19 pandemic when online selling was the major means of trade because of safety protocols and measures imposed by the government to contain the spread of the virus.

If there is one major change that the pandemic brought to the world, it is the forceful transformation of many regular transactions into online or internet transactions. As a social media savvy millennial, Jampy jumped on the opportunity to make an income while the world was still at a standstill. 

Dubbed as a “raketera”, Jampy started her online business journey started by grabbing photos of various items from her suppliers of mixed items. Her Facebook shop feed was filled with colorful items for sale. Slowly, her online shop garnered attention from local buyers and she became a go-to person when it comes to online goodies. Uncontented and being a raketera, Jampy also engaged distributorship of cosmetics and many more products that is hip and trendy among her buyers.

The official Facebook page of Jampy Online Shop

The official Facebook page of Jampy Online Shop

 

With her active engagement in entrepreneurship, she was one of the chosen mentees for the Youth Entrepreneurship Program (YEP)  Year 2 who graduated on 21 November 2021, at Cinque Amore Resort, San Juan, Abra.

Before DTI interventions, Jampy’s business had no plan whatsoever. Her mindset was merely to go with the trend and earn enough income to sustain her business. As a newbie when it comes to trade and business, she admitted that she lacks the basic knowledge required to properly manage a venture, especially at the time of the pandemic. Her mindset is just to sell without even considering the business continuity, obstacles, and threats that may cause her to suffer financial losses. One of the things that changed her perspective is the Youth Entrepreneurship Program.
 
Ms. Jampy was invited to be one of the mentees of DTI Abra’s run of the YEP. YEP is a short course on entrepreneurship conducted through various modular sessions that tackle the different aspects of business management.

Recalling her YEP journey, she narrated that the formulation of the Business Model Canvass was one of the helpful tools that helped her to determine the strengths, weaknesses, opportunities, and threats of her online business. The BMC is designed to summarize all the relevant matters of the business to determine the best course of action to eliminate or lessen the weakness and threats and turn them into strengths and opportunities of the business. Also, this can be a tool to maintain all the positive sides of the business in order to achieve the desired goals.

In photo is the inventories of the business  at their physical store.

In the photo are the inventories of the business at their physical store.
 

Another worthwhile lesson taught to Ms. Jampy under the program was the introduction of business continuity planning (BCP) and website marketing preparations. The business continuity planning pushed her to formulate a backup or supplementary business plan in case of unprecedented occurrences and accidents that may hit the business. The preparation of her own website and exploration of other marketing tools was also very significant, especially for a seller like her who utilizes internet mediums to reach her clients. Aside from the existing social media platforms, she was introduced to more advanced and targetted media channels to promote and market her product not just locally, but globally.

“I am so grateful for opened doors of DTI to me. I learned a lot not just all about business but personally with all the learnings, I grew as an entrepreneur! I am hoping that others like me will also experience what I was able to under the YEP program. Once again, thank you DTI.”

 

By: DTI Cordillera Administrative Region

 

Share this page