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Success Story: "From Dynamite to Business Boom”


Cahrey Yang's Food to Go! Logo

It has been observed that entrepreneurs emerged successful during pandemic by getting creative ideas online and setting trends that customers would buy in. One of them is Mariah Cahrey Rame, a successful business owner at the age of 26. She graduated in accounting technology, accountancy, and education, and worked in a private company in Manila for two years.

On January 30, 2020, the World Health Organization (WHO) declared the COVID-19 outbreak a global health emergency. When the pandemic hit the country, the government implemented lockdowns and it forced Mariah to go home to the province. While back in the province, she was stuck at home, and in September 2020, Mariah decided to cook dynamite - a deep-fried egg crêpe stuffed with long green chili pepper and cheese, and posted it on Facebook. Many of her friends ordered and liked dynamite until some customers asked if she has other food to offer. So, she decided to offer lomi and her customers patronize it immediately.

In February 2021, she decided to add pancit, embutido and empanada to her menu until her selection of food widened. She had bulk orders, mostly thru her Facebook Page, for special occasions, birthdays, and parties. She then decided to hire another cook, a helper, and a delivery staff because the orders are growing.

On April 29, 2022, she attended the Livelihood Seeding Program-Negosyo Serbisyo sa Barangay (LSP-NSB) in which she learned about DTI programs and services. She got interested and visited the Negosyo Center (NC) Tarangnan to inquire and avail of more services that fit her. Just in time, the Department of Trade and Industry (DTI) – Samar is looking for young entrepreneurs who are interested to join the Youth Entrepreneurship Program (YEP) Batch 2 which will be implemented by the Regional Office.

YEP is a program focused to address the young demographics of the country to become productive individuals through entrepreneurship. In this program, selected young entrepreneurs, attend a series of modular sessions, prepare a Business Improvement Plan to be presented before a panel, and join the Market Expo. Without any hesitation, Mariah signified her interest to enroll.

After attending the YEP modular sessions, she gained more knowledge, especially in the areas of operations and finance. In addition to that, her gained knowledge produced ideas for business improvement.

She also acquired a BMBE Certificate of Authority and enrolled in the OTOP Next Gen Program for further assistance.

Some people doubted her capacity to manage a business, but she proved them wrong. With the support of her family and proper knowledge, she is now successfully managing her business.

She believed that the entrepreneurial journey was an orchestration of opportunities. “I’m very thankful to God for all the blessings He gave us.” Mariah said.

 

By: DTI Region 8

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