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Success Story: Amanda’s Marine Products

Amanda Timbang Battad.jpgAmanda’s Marine Products.jpg

Do you ever think of becoming an entrepreneur?

Are you in need of encouragement and inspiration to venture into business?

Just think of Amanda, a simple lad who made it to the top of her business game.

Amanda Timbang Battad is the owner of the famous Amanda’s Marine Products of Bataan Province. ‘Ate Amanda’ as she is fondly called, recalls that she first started a backyard fish processing business back in 1984 at the coastal village of Puerto Rivas Ibaba in Balanga City where most people are fisher folks. Amanda attained a degree in Chemistry at Far Eastern University but instead of working as an employee, she decided to venture into business. Her first product is “tinapa” or smoked fish and sold in the public markets of Zambales. After a while, she realized that there was also a potential market for other marine products aside from the tinapa. She then added bangus (milkfish), dilis (anchovies), and posit (squid) to her products.

In 2002, Amanda officially registered her business with DTI-Bataan, thus the birth of Amanda’s Marine Products. With flourishing sales, she gradually employed 15 persons to sell in Zambales town markets up to the year 2005.

During this time, Amanda’s was catered to by DTI Bataan with different services such as information dissemination & advocacy which she finds it very useful in scanning her business ventures. She also actively joined various seminars, training, trade fairs, and benchmarking activities as well to level up her business status. Through these activities, she was able to broaden her market, even finding her products in the international market. She was able to meet with investors and consolidators who exported her products in the United States and Canada from 2007 to 2010.

Her employees continued selling in Zambales markets while her business in Bataan received various support from national government agencies such as DTI, DOST, BFAR, and DA, as well as from the local government units of Bataan and Balanga which served as her so-called friendly marketing agents. The company also underwent meticulous accreditations to obtain permits such as the Hazard Analysis and Critical Control Points or HACCP, and Good Manufacturing Practices standard from FDA.  In 2008, Armanda ceded selling in Zambales markets and focused on growing her business in Bataan where she gained local attention due to the quality of her marine products. This time, she introduced a new product - bagoong (shrimp paste) which also gained fame in the local market. Bestowed with the “Galing Bataan” brand which means excellence, Amanda’s products expanded from tinapa, dilis, Bangus, pusit, and bagoong to tuyo (salted dried fish), bottled milkfish, herring, smoked flakes, and mackerel in corn oil. Her smoked fish products also received a packaging makeover which now come in vacuum-sealed packs.  

At present, Amanda’s Marine Products continuously grows despite the challenges brought by the pandemic. She gladly expressed that her sales increased to 80%. She continuously supplies bagoong in huge food chains like Chowking

 and Goldilocks, while the local government of Bataan patronizes her products for the tourism industry and business tokens. While expanding her business, she was able to hire about 35 community-based employees, helped reduce local poverty, and improved countryside growth. She values her people and practices Corporate Social Responsibility to her valued customers.

This coming October 26-30, 2022, Amanda’s Marine Products will once again join the Likha ng Central Luzon (LCL) Trade Fair at the SM Megamall, Mandaluyong City. The company has been an active participant/exhibitor in the annual trade fair. As always, Ate Amanda is excited to be part of the fair together with other MSMEs in the region. She hopes to see all of us at the LCL Trade Fair 2022.  


Company/Business Name: Amanda’s Marine Products

Business Address: Villa Carolina Subdivision, Brgy. Puerto Rivas

City/Municipality : Balanga City, Bataan 2100

Telephone Number : (047) 237 7359


By: Lizette A. Befetel  / NC Balanga City

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