Dr. Ma. Cristina G. Naguit is a full Professor and the Associate Dean of the School of Business and Accountancy, Holy Angel University. She specializes in the following areas: Business Research, Marketing, Entrepreneurship, Operations Management, Human Resource Management and Sustainability. On top of her academic responsibilities, she is also a business owner and a mentor/coach accredited by the Philippine Center for Entrepreneurship Go Negosyo and the Department of Trade and Industry. She is an advocate of sustainable entrepreneurship and shares this to mentees in coaching sessions. She also earned her Doctor of Business Administration degree at Polytechnic University of the Philippines and her Master of Management and Bachelor of Science in Business Management degrees, both from the University of the Philippines. She was also an industry practitioner for 6 years, leading retail branches of fast-growing food brands in the Philippines.